These are two projects that fall under the same fictional restaurant: ruido. This project consists of A full brand identity and cookbook for a late-night Colombian street food restaurant in Wynwood, Miami.

Find Your(s)e.l.f. is a fictional national campus program campaign developed for e.l.f. Beauty that includes a brand plan, a press release, social media posts, a feature story, a pitch deck, and much more.

Outshine Infused is a conceptual extension of the classic Outshine Popsicle, reimagined as a premium adult beverage line. The brief called for luxury. The question I started with: how do you signal luxury inside a freezer aisle that is anything but luxurious?

A case study from my summer as Communications Intern at Burlington Animal Services. I managed daily social media content, created bilingual marketing materials, and helped increase the organization's digital visibility for adoptable animals.

A full brand identity and story angle built from a personal connection. La Tierra Coffee Roasters is a conceptual coffee roasting and export brand rooted in generational farming in Concordia, Colombia.

This project explores how college students respond to values based brand messaging and how perceptions of authenticity shape consumer behavior.

Marmotti is a bilingual cereal concept designed for health-conscious Swiss families. The brief required two languages. The design required understanding a market, a culture, and a very specific consumer tension.