Burlington Animal Services

As a Communications Intern at Burlington Animal Services, I managed and scheduled daily content across Instagram, Facebook, and TikTok, posting up to three times per day to highlight adoptable animals and support ongoing campaigns. I tracked platform analytics to evaluate engagement, optimize posting strategy, and adjust content based on performance trends. By analyzing reach, shares, saves, and audience behavior, I helped strengthen the organization’s digital presence and community engagement. The videos I created and posted consistently generated strong engagement and directly contributed to increased visibility for adoptable dogs, many of which found their families after being featured. In addition to content creation, I developed Spanish-language marketing materials that helped Burlington Animal Services reach a new audience. This role strengthened my ability to pair strategy with storytelling while creating measurable community impact.